A Call to Action：Global South Media Partnership Initiative

We, the Chinese news website Guancha.cn and Brazil's Brasil 247, hereby initiate the establishment of the"Global South Media Partnership." The purpose of this Partnership is to enhance the exchange of information, share resources, and set global agendas among media organizations from the Global South. Within the international public opinion, we strive to promote the principles of fairness, equality, multilateralism, and mutual respect.

The Global South's member states have been systematically relegated to a subordinate role in the international power architecture for over half a century. We have been subjected to scrutiny, examined, and defined by Global North. The voices of the Global South have been drowned out, our stories distorted, and the truth obscured.

With arrival of this historical moment of profound global transformation, we of the Global South must become the narrators of our own stories and the masters of our own destinies. We propose that media organizations from the Global South unite to amplify a powerful collective voice and to put an end to the current imbalance of representation in global public opinion.

We shall adhere to the following principles as the guiding principles and foundation for cooperation within the"Global South Media Partnership":

·Multilateralism: We oppose unilateralism and hegemonism and uphold multilateralism. We defend the right of all countries to independently choose their own development paths and oppose any form of neocolonialist intervention and economic coercion.

·World Peace and Development: We consider world peace the ultimate pursuit of humanity and recognize the crucial role of information dissemination in fostering mutual understanding among people of different nations, resolving conflicts peacefully, and building a harmonious and cooperative international environment. The right to development is an inalienable human right, and economic justice is non-negotiable. We demand fair access to technology, markets,and climate financing.

·A Community with a Shared Future for Humanity: We believe that people of all countries form a community with a shared future, based on solidarity, cultural respect, dialogue among civilizations, and a collective response to global challenges. Information dissemination should serve as an important bridge to connect people of different nations and promote cooperation and mutual understanding.

·Fairness and Justice: We oppose the manipulation of public opinion by algorithms and other means, and advocate for people-centered, open, and decentralized news content creation. We aim to use information dissemination to drive global economic prosperity, technological responsibility, and social fairness and justice, and to bridge the digital divide.

We will engage in pragmatic cooperation in the following areas:

·Agenda Setting and Joint Action: Jointly deliberate on major issues that are in the common interest of humanity, especially those that concern the 6.3 billion people of the Global South, and speak with one voice.

·Establishment of a Global South Media Network: Form a cross-platform exchange and cooperation mechanism, share media resources, focus on key issues for the Global South, promote decolonization cooperation in media projects, and disseminate research findings of the "Global South Media Partnership."

·Promotion of a New and Just Order of Global Governance: Leverage the collective wisdom emerging out of the Partnership and the influence of Southern media to encourage international institutions to adopt a new framework of global public values that aligns with the interests of countries of the Global South.

·Digital Sovereignty Defense: Jointly resist distortion and disinformation, collectively counteract manipulative public opinion campaigns and cyber-attacks targeting media organizations of the Global South, and jointly create a just digital public opinion ecosystem that serves the interests for the people of the Global South.

Whoever dominates the public voice, shape the world. Today, the Global South is no longer a passive recipient of the Global North's narratives and definitions, nor a mere observer of events, but an active protagonist shaping its own story; it is no longer confined to the margins of history, but destined to lead the future. From the Andes to the Himalayas, from the Nile's banks to the Mekong's currents—our voices will surge into an unstoppable force, reshaping the world's destiny.

We call upon media organizations and media entities from all countries that identify with the aforementioned principles and objectives to join us and work together!

Global South Media Partnership

Guancha (www.guancha.cn)

Representative: He Shenquan, Editor-in-Chief

Brasil 247 (www.brasil247.com)

Representative: Leonardo Attuch, Editor-in-Chief

March 11, 2025, Shanghai

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